The Minister of Information and National Orientation, Alhaji Mohammed Idris, has urged marketing communications professionals to use their expertise to enable national transformation.

Speaking at this year’s National Advertising Conference holding in Abuja, the Nation’s Capital, the Minister who was represented by the Director General of the National Orientation Agency (NOA), Mallam Issa-Onilu, reminded the gathering of the immense powers and influence they wield as marketing communicators, “over the minds and opinions of the populace”. He told them that such powers come with a lot of responsibilities to the development of the nation because, in his words, “to whom much is given, much is expected”.

The Minister more importantly, underscores President Bola Ahmed Tinubu commitment to building “a more just and equitable society for all Nigerians” whilst taking responsibility for “the hard but necessary decisions required” for Nigeria’s transformation.

Mohammed Idris seized the time to enumerate, elaborate and reinstate on the President Bola Ahmed Tinubu’s Renewed Hope Agenda :
a. Reform the economy to deliver sustained inclusive growth.
b. Strengthen national security for peace and prosperity.
c. Boost agriculture to achieve food security.
d. Unlock energy and natural resources for sustainable development.
e. Enhance infrastructure and transportation as enablers of growth.
f. Focus on education, health, and social investment as essential pillars of development.
g. Accelerate diversification through industrialization, digitization, creative arts, manufacturing & innovation.
h. Improve governance for effective service delivery.

His address closed with an appeal to the marketing professionals to use their opinion moulding creative powers in sensitising “Nigerians as to the many things the Federal and State Governments are doing to make life better for all”.
On the part of government, the Minister promised open door and integrity in the timely availability of credible information. The Minister expects that such information should be disseminated “without distortion and sensations”.

This year’s National Advertising Conference is the third in the series and holds between Wednesday December 6-Friday December 8, inside the Bolton White Apartments, Parks and Event Centre, Zone 7, Abuja.

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