In an era dominated by digital content, the National Film and Video Censor’s Board orchestrated a pivotal event – the 3rd Nigeria Digital Content Regulation Conference. The gathering witnessed the convergence of industry leaders, content creators, and influencers, with a notable presence by Mallam Mallam Issa-Onilu , the Director General of the National Orientation Agency (NOA).

Addressing the audience, Mallam Issa-Onilu emphasized the central role of the creative industry in shaping the nation’s identity. “The people in this industry are one of our primary stakeholders,” he remarked, underlining the influential nature of the creative realm in moulding societal perceptions.

Reflecting on the challenge of defining a Nigerian identity, Mallam Mallam Issa-Onilu acknowledged the absence of a codified definition and stressed the importance of establishing who Nigerians aspire to be. “If we have a definition of who we are, the people in this industry will be mindful of that in every script they are writing to ensure that every content is telling the best story of us,” he asserted.

Notably, Mallam Mallam Issa-Onilu announced an impending collaboration with the creative industry to communicate effectively who a Nigerian is. With a focus on lifestyle, he unveiled plans to bring the rich tapestry of Nigeria’s diverse existence to life through collaboration with Nollywood.

The crux of his keynote speech lay in the introduction of a “lifestyle charter,” a document aimed at helping Nigerians be the best version of themselves. Mallam Mallam Issa-Onilu pledged to involve industry stakeholders in its development, emphasizing the need for collective participation.

“When the president unveils this lifestyle charter, it is important that we all get involved in the implementation,” Mallam Mallam Issa-Onilu urged, recognizing the significance of aligning with the highest echelons of leadership to bring about change.

Crucially, Mallam Mallam Issa-Onilu dispelled the notion that the initiative was about launching a new Nigeria, asserting, “We are not launching a new Nigeria; we are creating the real Nigeria who has always been good people.” He positioned the creative industry as the torchbearer of this transformation, a group uniquely positioned to lead the charge.

As the curtains fell on the event, Mallam Mallam Issa-Onilu call to redefine Nigeria’s narrative echoed, leaving the National Film and Video Censor’s Board charged with the responsibility of ushering in a new era where digital content not only entertains but also serves as a powerful instrument in crafting a positive and authentic Nigerian story.

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